Brand definition, digital tone of voice and messaging guidance for the iconic French cookware brand.
A selection of branded editorial work from across the Nike app suite, Nike.com and social media.
Naming, strategic definition, brand manifesto and tone of voice for a non-profit organisation designed to support female founders of colour on their startup journey.
Brand playbook, including tone of voice and messaging guidance for a new automated warehouse logistics brand.
A collaborative project designed to make the internet more accessible for people with visual impairments.
A prototype digital storytelling experience build for the smart home of the future.
An internal messaging toolkit to help LVMH recruiters attract the best talent across creative, business and technology.
A digital tone of voice and exemplar copy across the suite of Beam Suntory brands.
A pilot program developed for IKEA Family designed to build a community around DIY.
A selection of pieces written during my tenure as a writer for Contagious magazine.
Podcast scripting, editing and social assets for a Nike collaboration with model and activist Adwoa Aboah.