RutaRural

The work shown here was undertaken during a student module 'GoGlobal'. Our brief was to look at resilient systems, seeing how we could use them to connect rural and urban communities in and around Pucón, Chile.

 Pati testing a small scale Mapuche-inspired learning loom, designed for easy storage

Pati testing a small scale Mapuche-inspired learning loom, designed for easy storage

We collaborated with subsistence farmers (campesinos) and members of the indigenous 'Mapuche' community to design a replicable model for empathetic, educational, community-led tourism.

RutaRural, a not-for-profit organisation, champions people in rural communities, empowering them to set up individual tourism enterprises driven by personal passions. This creates a knowledge exchange that celebrates the similarities and differences across the rural/urban divide, bringing people from all walks of life closer together.

 Stakeholder diagram for empathy-led tourism in Pucón, Chile

Stakeholder diagram for empathy-led tourism in Pucón, Chile

Working closely with Pati, a Mapuche woman, our team developed some sample touchpoints for local artisans who wished to open up their homes to tourists to teach them traditional weaving techniques. This toolkit demonstrated one way that RutaRural could provide support to the community, helping to instil people with the confidence they need to host a successful class and share their way of life with others.

Marketing 2.png
Marketing 1.png

Collaborators: Will Fazackerley, Jaqueline Herrera, Stefanía Arias Lazcano, Marcus Comaschi